The importance we place on CSR is demonstrated by the fact that it is a pillar of our business strategy alongside growth, productivity and being a winning tourism destination. Accepting corporate social and environmental responsibilities, and contributing in the ways that a business can, makes good business sense. Business cannot deliver every solution, and companies can rarely act alone. Partnerships are vital, and therefore we work closely with our community organisations. Our vision is to adopt and support local development programmes and in the process empower and uplift our young and ‘not so young’ in the valley. We ensure community involvement at our festivals and encourage credible, sustainable projects focusing on education, sports, art & culture and small businesses to name a few. FWV has a Franschhoek First Policy which ensures that we first look for people, with the necessary skills, from within the village and valley. If we can’t find those people here we look at the possibility of training up locally based individuals. Various of our members has implemented their own corporate social responsibility into their business strategy and is committed to improving community well-being.
President Thabo Mbeki said,”One of the great challenges that we face as a nation is to ensure that the economic fruits of our political transformation can be shared by everyone in our society. How best to achieve this is an issue we all need to address.”
Cellar Worker Programme
In 2009 our cellar workers participated in a free cellar worker training course facilitated by wine expert Charl Theron. Eight of these trainees were then entered for the SA Cellar Worker Programme which focuses on wine knowledge and presentation. Franschhoek can be very proud as five of our cellar workers made it through to the 3rd round. Initially 124 participated of which 45 were chosen and now our 5 entries are amongst the top 16. Congratulations to Hans Johannes – Graham Beck, Barron Willemse – Vrede en Lust, Melvin August – Vrede en Lust, Kearston Dowe – R&R and Adam Alexander R&R. The final elimination round will take place 10 May. Thereafter the 3 finalists will be announced. Franschhoek Wine Valley wishes them all the best!
In April 2010, Groendal Primary School was part of the Franschhoek – Cape Winelands Youth Environmental Programme. The programme specifically aims to host environmental youth camps for grade 6-7 school learners over a period of 3 days/ 2 nights. Youth participated in environmental related themes including ecosystems, river health, plant identification, water quality, biodiversity conservation, climate change and other cross-cutting themes of disaster management (floods and fire awareness).