Franschhoek Wine Valley

Corporate Social Responsibility

Major Programmes

Why CSR?

The importance we place on CSR is demonstrated by the fact that it is a pillar of our business strategy alongside growth, productivity and being a winning tourism destination. Accepting corporate social and environmental responsibilities, and contributing in the ways that a business can, makes good business sense. Business cannot deliver every solution, and companies can rarely act alone. Partnerships are vital, and therefore we work closely with our community organisations. Our vision is to adopt and support local development programmes and in the process empower and uplift our young and ‘not so young’ in the valley. We ensure community involvement at our festivals and encourage credible, sustainable projects focusing on education, sports, art & culture and small businesses to name a few. FWV has a Franschhoek First Policy which ensures that we first look for people, with the necessary skills, from within the village and valley. If we can’t find those people here we look at the possibility of training up locally based individuals. Various of our members has implemented their own corporate social responsibility into their business strategy and is committed to improving community well-being.

President Thabo Mbeki said,”One of the great challenges that we face as a nation is to ensure that the economic fruits of our political transformation can be shared by everyone in our society. How best to achieve this is an issue we all need to address.”

Cellar Worker Programme

In 2009 our cellar workers participated in a free cellar worker training course facilitated by wine expert Charl Theron. Eight of these trainees were then entered for the SA Cellar Worker Programme which focuses on wine knowledge and presentation. Franschhoek can be very proud as five of our cellar workers made it through to the 3rd round. Initially 124 participated of which 45 were chosen and now our 5 entries are amongst the top 16. Congratulations to Hans Johannes – Graham Beck, Barron Willemse – Vrede en Lust, Melvin August – Vrede en Lust, Kearston Dowe – R&R and Adam Alexander R&R. The final elimination round will take place 10 May. Thereafter the 3 finalists will be announced. Franschhoek Wine Valley wishes them all the best!

Environmental Camp

In April 2010, Groendal Primary School was part of the Franschhoek – Cape Winelands Youth Environmental Programme. The programme specifically aims to host environmental youth camps for grade 6-7 school learners over a period of 3 days/ 2 nights. Youth participated in environmental related themes including ecosystems, river health, plant identification, water quality, biodiversity conservation, climate change and other cross-cutting themes of disaster management (floods and fire awareness).

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.

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