FWV Membership Benefits 2012

Benefits of Membership

Benefits may vary based on membership type and category and are subject to change as a result of on going management decisions.

Marketing:

  • Management and Custodianship of the FWV Brand
  • Free directory listings in official FWV marketing publications
  • Free descriptive listing on the FWV website, including photo gallery and contact details
  • Use of the FWV logo on publicity material – subject to approval of FWV
  • Access to stocks of maps and promotional materials
  • Access to members email database
  • Display brochures at tourist information centre
  • Participation in FWV festivals & events
  • Festivals & events organisation and promotion, bringing feet to the Valley
  • Press releases and media campaigns promoting the Franschhoek Wine Valley
  • Newsclip monitoring service to measure the value of FWV media campaigns
  • Research and statistical analysis, surveys to improve our customer service
  • Representation at local and international tradeshows
  • Social Media marketing – listings and competitions, Facebook, Twitter, You Tube, Pinterest
  • All FWV members are automatically also members of Wesgro/Cape Town Routes Unlimited.  This includes representation on their website and through their offices.

Savings & Discounts:

  • Discounted commission rate of 10% on reservations from FWV Info Centre and website compared with other booking agencies (20%)
  • 15% discount on BnBSure policies from Incompass Insurance
  • 10% discount on advertising in the Franschhoek A-Z directory
  • 5% discount on glassware orders over R500 from Chrystal Direct
  • Discounted participation in tradeshows & exhibitions under FWV Brand, e.g. Indaba, Winex, Vindaba etc. (FWV handles all administration & generic Franschhoek branding)
  • Discounted advertising opportunities in selected publications, e.g. newspaper features

Services:

  • Free access to the services provided by the Cape Town Regional Chamber of Commerce and Industry, Stellenbosch Chapter, via FWV’s membership of the Chamber
  • Free telephonic advice from our Human Resource Consultant e.g. hiring, contracts, maternity leave, etc. also discounted personal consultations
  • Membership Forums, Bi-monthly presentations and networking sessions on value-add topics e.g. fraud prevention in your business, the importance of digital marketing, “green” grading for accommodation establishments, etc.
  • Electronic members newsletter, with organisational, industry & regulatory news
  • Participation in specialist groups (e.g. Wine Ambassador’s & member sector meetings)
  • Staff training opportunities, e.g. wine steward and hospitality training,  sales training for cellar door staff
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