Benefits of Membership
Benefits may vary based on membership type and category and are subject to change as a result of on going management decisions.
Marketing:
- Management and Custodianship of the FWV Brand
- Free directory listings in official FWV marketing publications
- Free descriptive listing on the FWV website, including photo gallery and contact details
- Use of the FWV logo on publicity material – subject to approval of FWV
- Access to stocks of maps and promotional materials
- Access to members email database
- Display brochures at tourist information centre
- Participation in FWV festivals & events
- Festivals & events organisation and promotion, bringing feet to the Valley
- Press releases and media campaigns promoting the Franschhoek Wine Valley
- Newsclip monitoring service to measure the value of FWV media campaigns
- Research and statistical analysis, surveys to improve our customer service
- Representation at local and international tradeshows
- Social Media marketing – listings and competitions, Facebook, Twitter, You Tube, Pinterest
- All FWV members are automatically also members of Wesgro/Cape Town Routes Unlimited. This includes representation on their website and through their offices.
Savings & Discounts:
- Discounted commission rate of 10% on reservations from FWV Info Centre and website compared with other booking agencies (20%)
- 15% discount on BnBSure policies from Incompass Insurance
- 10% discount on advertising in the Franschhoek A-Z directory
- 5% discount on glassware orders over R500 from Chrystal Direct
- Discounted participation in tradeshows & exhibitions under FWV Brand, e.g. Indaba, Winex, Vindaba etc. (FWV handles all administration & generic Franschhoek branding)
- Discounted advertising opportunities in selected publications, e.g. newspaper features
Services:
- Free access to the services provided by the Cape Town Regional Chamber of Commerce and Industry, Stellenbosch Chapter, via FWV’s membership of the Chamber
- Free telephonic advice from our Human Resource Consultant e.g. hiring, contracts, maternity leave, etc. also discounted personal consultations
- Membership Forums, Bi-monthly presentations and networking sessions on value-add topics e.g. fraud prevention in your business, the importance of digital marketing, “green” grading for accommodation establishments, etc.
- Electronic members newsletter, with organisational, industry & regulatory news
- Participation in specialist groups (e.g. Wine Ambassador’s & member sector meetings)
- Staff training opportunities, e.g. wine steward and hospitality training, sales training for cellar door staff
