Franschhoek Wine Valley

FWV Membership Benefits 2012

Benefits of Membership

Benefits may vary based on membership type and category and are subject to change as a result of on going management decisions.


  • Management and Custodianship of the FWV Brand
  • Free directory listings in official FWV marketing publications
  • Free descriptive listing on the FWV website, including photo gallery and contact details
  • Use of the FWV logo on publicity material – subject to approval of FWV
  • Access to stocks of maps and promotional materials
  • Access to members email database
  • Display brochures at tourist information centre
  • Participation in FWV festivals & events
  • Festivals & events organisation and promotion, bringing feet to the Valley
  • Press releases and media campaigns promoting the Franschhoek Wine Valley
  • Newsclip monitoring service to measure the value of FWV media campaigns
  • Research and statistical analysis, surveys to improve our customer service
  • Representation at local and international tradeshows
  • Social Media marketing – listings and competitions, Facebook, Twitter, You Tube, Pinterest
  • All FWV members are automatically also members of Wesgro/Cape Town Routes Unlimited.  This includes representation on their website and through their offices.

Savings & Discounts:

  • Discounted commission rate of 10% on reservations from FWV Info Centre and website compared with other booking agencies (20%)
  • 15% discount on BnBSure policies from Incompass Insurance
  • 10% discount on advertising in the Franschhoek A-Z directory
  • 5% discount on glassware orders over R500 from Chrystal Direct
  • Discounted participation in tradeshows & exhibitions under FWV Brand, e.g. Indaba, Winex, Vindaba etc. (FWV handles all administration & generic Franschhoek branding)
  • Discounted advertising opportunities in selected publications, e.g. newspaper features


  • Free access to the services provided by the Cape Town Regional Chamber of Commerce and Industry, Stellenbosch Chapter, via FWV’s membership of the Chamber
  • Free telephonic advice from our Human Resource Consultant e.g. hiring, contracts, maternity leave, etc. also discounted personal consultations
  • Membership Forums, Bi-monthly presentations and networking sessions on value-add topics e.g. fraud prevention in your business, the importance of digital marketing, “green” grading for accommodation establishments, etc.
  • Electronic members newsletter, with organisational, industry & regulatory news
  • Participation in specialist groups (e.g. Wine Ambassador’s & member sector meetings)
  • Staff training opportunities, e.g. wine steward and hospitality training,  sales training for cellar door staff

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.

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