Franschhoek Wine Valley

Reuben’s Restaurant & Bar

As a youngster, Reuben Riffel rather reluctantly took on a part time job as a barman and waiter. Then he was asked to help in the restaurant kitchen, and Reuben began to have an inkling of this calling. A few years hence, and a lot of hard work under his belt, Reuben has matured into one of South Africa’s premier chefs, with one of Franschhoek’s most popular restaurants named after him. With Reuben at the helm, as chef patron the restaurant scooped top honours at the 2004/2005 Eat Out Johnie Walker Restaurant Awards, winning both Chef and Restaurant of the year. Reuben’s philosophy is simply to create extraordinary food with familiar ingredients that people know and love.

Start Exploring

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday – Friday: 08h00 – 17h00
Saturday: 09h00 – 17h00
Sunday’s: 09h00 – 16h00

Contact Details
+27(0) 21 876 2861