Franschhoek Wine Valley

Franschhoek Artisan Route

Franschhoek Artisan Route

Regarded as South Africa’s culinary capital visitors to the Franschhoek Wine Valley will be spoilt for choice as they can now include in their trip a sampling of the Valley’s finest artisanal and fresh produce. The Franschhoek Artisan Route affords visitors to this internationally acclaimed wine and food producing region the opportunity to treat their taste buds to some of the finest olives, cheeses, charcuterie and artisanal breads our country has to offer.

The term artisanal refers to anything that is hand-made or handcrafted in the style of an artisan, or skilled craftsman. Artisanal foods are made in small quantities and typically adhere to traditional methods and recipes, using high-quality and unprocessed ingredients. They are allied to the slow and local food movements, and are usually produced in a sustainable manner.

Artisanal foods provide a great way to know where your food is coming from. Artisanal sausages are most likely made from meat raised compassionately or organically; artisanal cheeses from cows milked by hand, not machine; artisanal jams and preserves from fruit grown on small farms without hormones or dangerous pesticides.

From Drew Warner, Co-Founder at Just Good Chocolate – “Artisan food is unique; it’s defined by the fact that nothing else on earth exists that is exactly the same. Artisan food is created with love, with attention to detail, not mass produced on factory lines with only quantity in mind rather than quality.”

Artisan producers understand and respect the raw materials with which they work, they should know where these materials come from and what is particularly good about them. They should have mastered the craft of their particular production and have a historical, experiential, intuitive and scientific understanding of what makes the process that they are engaged in successful. They should know what tastes good and be sensitive to the impact of their production on people and the environment.

Franschhoek is proud to fall within these categories with several local artisanal producers in the Valley making bread, cheese, olives and olive oil, charcuterie, salmon trout and chocolates, to mention a few. Should you be pressed for time the Franschhoek Village Market on Saturdays has proven to be extremely popular and showcases many of these fine foods.

For more information on this route, please download the Franschhoek Artisan Food Route Map (PDF)

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.

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