Franschhoek Wine Valley

Allèe Bleue Estate

ALLÉE BLEUE produces top-class wines which are among the best in the world on fertile land in an area with a favourable climate. Pinotage, Shiraz, Cabernet Sauvignon, Merlot, Semillon and Sauvignon Blanc are all cultivated on the traditional estate.

The red wines will seduce you with aromas of juicy dark berries such as blackberries and plums, accompanied by typical spicy notes and pleasant mineral components. Their powerful tannins ensure an opulent finish. In contrast, the white wines will surprise you with their refreshing, fine acidity and their aromas of peaches and tropical fruits. The white wines are fermented in stainless-steel tanks for nine months, whilst the elegant red wines are allowed to develop in barrels made from American and French oak for a year.


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Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.

Disclaimer

Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.