Franschhoek Wine Valley

Môreson

Môreson holds the most special place in my heart. I, along with my three siblings, grew up here. The four of us spent years playing farmer on our plastic tractors, some of us clearly more genetically suited to this role than others.

We lived by a few simple rules: if it was high it was meant to be climbed; if it was a fruit or looked vaguely edible it was meant to be eaten; and if there was even a ray of sunlight we’d still be out exploring every part of Môreson.

The four of us have long outgrown the plastic tractors. I’ve graduated to real-life farming equipment. My brothers – Blake and Dane – have replaced man-made tractor noises with our global wine sales. And my sister, Charley (our resident free spirit), has (for now) managed to elude the family business.

When the four of us get together on the farm (which doesn’t happen as often as we wish it did) we’re reminded of just why we love Môreson so much. It is a place children spend hours splashing around the water features and exploring, just like we did so many years ago. It is a farm where families’ lounge over long lazy lunches. It is a winery where wines are patiently and lovingly crafted from vines that have grown for years. It is our home and we feel privileged to be able to share it with you.

Welcome to our family farm,


Friedman Family


Start Exploring

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.

Disclaimer

Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.