Franschhoek Wine Valley

A Slow Travel Experience To Franschhoek Awaits

Hibernation is not always a bad thing, but when it is a forced hibernation cabin fever can quickly set in and get the better of you. While many of us have accepted that cabin fever may be the new normal, there are some who can’t wait to venture outdoors again. Outdoors safely to a trusted destination. 

While we await news on ‘safe travelling’ allow yourself to dream now while ‘planning’ your slow travel trip to Franschhoek for later this year or early 2021. You may be forgiven for thinking that it’s all about moving slowly between venues, but it is in fact something completely different and unique. The complete opposite of traditional travelling where you generally fit in as much as possible in a short space of time, slow travelling is all about enjoying every aspect of your experience. 



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Slow travelling allows you to appreciate and connect with all that your destination has to offer. From the people to the food as well as any cultural offerings you may find. 

The Franschhoek Valley, a little piece of heaven less than an hour’s drive from Cape Town, is the epitome of slow travel and we look forward to sharing these experiences with you. We invite you to dream of some of the following, while you plan your trip to explore Franschhoek slowly later. Transport your imagination as you enter the valley and its array of magnificent outdoor and indoor offerings:

After being cooped indoors for such a long the outdoors is calling out to you to explore its magnificent splendour. Franschhoek has a plethora of outdoor offerings suited to all levels. These include scenic hiking trails in the Mont Rochelle Nature Reserve or  La Motte as well as trail running along the Berg River Dam. 


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Home to some of the country’s leading wine producers, a visit to any of the wine farms is guaranteed to offer you a truly tranquil experience. With most of the farms within close driving distance you have the choice of experiencing one for the day or a few more. Tailor make your slow wine experience to allow you time to sip and savour the wines on offer whilst taking in the majestic views of the valley. 



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Lockdown created many aspiring bakers and chefs, all trying their hand at new recipes. Although fun while it lasted we’re sure you’re chomping at the bit to be wined and dined. What would a slow travel experience to Franschhoek be without a culinary spoil. Regarded as South Africa’s Gourmet Capital, our valley is home to a range of foodie experiences, which range from five-star to casual dining. Whatever your choice, there will be no pressure to eat and leave, but rather dine and stay. Our chefs are passionate about sustainability, sourcing only the best local produce for you to enjoy.


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One of the valley’s unique characteristics is that being known as a village automatically prepares you for a tranquil experience. The main road, dotted with restaurants and specialist independent-owned boutique shops, is a haven for a leisurely Franschhoek  experience. Shops include boutique fashion and jewellery studios, world-class collections of artwork, speciality deli’s and wine retailers, interior design shops as well as interesting bric-a-brac to browse through.

Instead of planning a day trip to Franschhoek treat yourself to an overnight or (even better) a weekend retreat. Whether it’s a luxurious boutique hotel, quaint B&B or tranquil self-catering abode, your slow escape is guaranteed much needed food for the soul. 


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We look forward to welcoming you back to our beautiful valley where you are guaranteed to return home rejuvenated after your slow travel sojourn.

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861