Franschhoek Wine Valley

A visit to De Villiers Chocolate Café should be a daily ritual

Chocolate, once regarded as a ‘gift of the gods’ by the ancient Mayans, enjoyed a less favourable status when it first landed in Europe, where it was viewed with suspicion: the exhilaration and joy that cocoa elicited in consumers was seen as a devilish temptation, and chocolate became an ‘underground’ treat, enjoyed only by a daring few, who disregarded rules in favour of indulgence.

So powerful was this ‘addiction’ to chocolate that it is reported that Spanish women from the upper class ordered goblets of drinking chocolate to be served to them every two hours! This ritual was so sanctimonious that even religious ceremonies couldn’t interfere – unless it included a cup of drinking chocolate during mass. 

When this ritual was called into question by the Bishop, the fiercely protective women caused an uproar, resulting in swords drawn to protect the goblets of chocolate…. The chocolate-loving women won, of course.

It is with the same reverence for chocolate that one of Africa’s first bean-to-bar chocolate makers, Pieter de Villiers, creates chocolate products to serve to consumers at the newly opened De Villiers Chocolate Café in Franschhoek’s Heritage Square. Natural, delicious, real drinking chocolate is served here, with no judgement or interference in visitors’ sacred time – and, unlike the Spanish women of past, patrons can enjoy this treat as frequently as they wish….

Other delicacies include home-roasted single-origin coffee – a contender for the best cuppa in town! – as well as natural handmade ice cream and sorbet, chocolate truffles, milkshakes and a selection of gluten free cakes.

These treats will appeal to those who regard chocolate with suspicion too, as this indulgence is as pure as it is delicious: all products at De Villiers Chocolate Café are free from genetically modified organisms, gluten and artificial colourants, flavourings or stabilisers.

Did someone say pass the goblet?

Visit De Villiers Chocolate Café: Heritage Square; 9 Huguenot Road, Franschhoek, Cape Town
021 874 1060

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861



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