Franschhoek Wine Valley

Aspiring Franschhoek Chef Announced as S. Pellegrino Top 10 Young Chef Semi-Finalist

The S. Pellegrino Top 10 Young Chef semi-finalists for 2020 have been announced, of which seven of the 10 for the Africa and Middle East region are from South Africa. One of the semi-finalists happens to be Callan Austin, Chef De Cuisine at Le Coin Français.

Callan Austin, Chef De Cuisine at Le Coin Français

135 chef candidates from 12 regions, representing 50 countries were judged for the prestigious Top 10 list, with the organisers receiving over 2 400 applications to participate in this internationally recognised competition. The aim is to find the world’s best young chef.

According to Callan becoming a chef was never part of his agenda after high school. Like most people he had no idea what he wanted to spend his time doing. Fortunately he enrolled himself into the Institute of Culinary Arts in Stellenbosch, marking the beginning of his culinary journey. As each year and industry placement went by, his attitude towards the culinary industry changed, and he felt like he belonged and that everything he did contributed to a bigger picture. It was an empowering feeling. He views Darren Badenhorst, Executive Chef at Le Coin Français, as his mentor who has created a stimulating environment for him to grow as a young chef. He firmly believes that the cuisine at Le Coin Françasi embodies classic French techniques with a modern yet sophisticated flare.

“It’s difficult to answer the question ‘what do you strive for’ as ones goals and aspirations should constantly evolve. Being named one of the semi-finalists for such a prestigious, international competition is exciting for me because I now have the opportunity to voice my message of ethical, sustainable and seasonal cuisine through an art form that is the most relatable for everyone. Telling a story through food is a philosophy I strongly root myself in. Each element on my dish conveys a message of their own and contributes to the overall story. Through this competition I strive to prove that chefs can be creative, intricate and thoughtful as well as practice sustainable cooking,” comments Callan on being selected as a semi-finalist.

For more information on this world-class competition visit

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861