Franschhoek Wine Valley

Franschhoek plays host to international running event

This weekend sees the first rendition of the internationally recognised brand of MaXiRace to be held on the African continent, with Franschhoek included as one of the conservancies chosen for the route. Besides the Franschhoek conservancy, the race also supports Banhoek and Simonsberg conservancies, as well as the Stellenbosch Trail Fund, by paying them a fee and creating jobs through trail building.

Berg River dam, Franschhoek

Founded in Annecy, France, the original MaXiRace attracts a field of 9 000 runners including a large professional field. The winners of the 2019 Maxi Race Annecy, held on May 26 this year, also have the opportunity to race the South African event

The weekend of trail running is designed to attract new blood into the sport with its entry level race of 20km, and also appeal to hard-core mountain runners with 40km, 68km and 100km events. Springbok rugby legend, Absa Cape Epic finisher and Ironman Marius Hurter will also be participating in this weekend’s MaXiRace Cape Winelands event.

The race is a partnership between MaXiRaceWorld, Pure Adventures, Amoija Events, MTO and Edunova, and aims to create an event which is not only memorable for the runners but which will have a lasting impact on the communities through which the event passes.

For more information on the race and for last minute entries, visit

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861