Franschhoek Wine Valley

Franschhoek Wine Dog of the Month: February

Meet Peggy-Sue the fun loving nine-year-old Staffie, the Franschhoek Wine Dog for February, and whose owner is La Bri winemaker Irene Waller. 

According to Irene, Peggy-Sue has a distinct passion for Merlot says Irene. She also has a keen sense for ripeness and will taste all, but only eat the grapes when they are ready to harvest.

Peggy-Sue is Irene’s constant companion in the vineyards and uses these opportunities to stick her head underneath a bunch of succulent grapes and take a sniff here and there. As the grapes ripen she will start to taste them, helping herself to more if they are to her liking (eating the berries – pips and all!), but will only taste once if not ripe enough. By the time the grapes are ready to be harvested Irene has to stop her from nibbling the bottom of the bunches as they wander through the vineyards.

She loves running after balls, and has been know to steal the lemon (or two) off a tree just to play. After a hot day in the vineyards inspecting the grapes with Irene, Peggy-Sue loves nothing better than a swim in the dam to cool off.

For more information on the Peggy-Sue’s preference for Merlot visit

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Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861