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FWV Statement of Purpose

Franschhoek Wine Valley
Statement of Purpose
Management and custodianship of the Franschhoek Wine Valley brand.
FWV exists to

• Develop and implement marketing plans to profile the Franschhoek Wine Valley
• Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
• Represent the business interests of our members to the Stellenbosch Municipality
• Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
• Coordinate free advisory services and discussion forums to support our member’s businesses

FWV is able to deliver these objectives through our

• Brand management capabilities and knowledge of marketing practices
• Understanding of visitor and tourism trends
• Ability to gather industry-specific thought leaders into our governance structures
• Local administrative structure

FWV understands that our objectives will only be delivered

• By the retention and development of suitable skilled staff
• With the support and understanding of all our stakeholders.