FWV Statement of Purpose

Franschhoek Wine Valley
Statement of Purpose
Management and custodianship of the Franschhoek Wine Valley brand.
FWV exists to

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

FWV is able to deliver these objectives through our

  • Brand management capabilities and knowledge of marketing practices
  • Understanding of visitor and tourism trends
  • Ability to gather industry-specific thought leaders into our governance structures
  • Local administrative structure

FWV understands that our objectives will only be delivered

  • By the retention and development of suitable skilled staff
  • With the support and understanding of all our stakeholders.