Franschhoek Wine Valley
Statement of Purpose
Management and custodianship of the Franschhoek Wine Valley brand.
FWV exists to
- Develop and implement marketing plans to profile the Franschhoek Wine Valley
- Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
- Represent the business interests of our members to the Stellenbosch Municipality
- Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
- Coordinate free advisory services and discussion forums to support our member’s businesses
FWV is able to deliver these objectives through our
- Brand management capabilities and knowledge of marketing practices
- Understanding of visitor and tourism trends
- Ability to gather industry-specific thought leaders into our governance structures
- Local administrative structure
FWV understands that our objectives will only be delivered
- By the retention and development of suitable skilled staff
- With the support and understanding of all our stakeholders.
