Franschhoek Wine Valley

I Love My Hoek & Friends of Franschhoek

We Love Our Hoek! 

  And that’s why we’re rewarding you for your support.

I Love My Hoek is a Franschhoek Wine Valley initiative, and is an exclusive rewards programme specifically for Franschhoek locals only, to earn cashback rewards as locals support the businesses in the area.

Friends of Franschhoek is our exclusive rewards programme for visitors to our valley. Cardholders receive cashback rewards from participating members in Franschhoek. In addition they also receive various festival-related benefits, can experience a wine tasting at a Vignerons de Franschhoek tasting room and enjoy priority bookings for Franschhoek Mystery Weekends.

The following participating outlets are currently participating in the I Love My Hoek / Friends of Franschhoek initiative. Please note that there are new establishments coming on board all the time so please check back here regularly.

  • La Bri Wine Estate – 10% on all purchases
  • Masquerade Interiors – 5% on all purchases
  • Rickety Bridge Wine Estate – 10% on wine purchases over R100
  • The Kitchen at Holden Manz – 10% on all purchases
  • L’Ermitage Hotel -10% on all purchases
  • Rusthof Guest House – 10% on all purchases
  • Winelands Experience – 5% on all tours and transfers

Follow our social media pages for new participating outlets and special offers: 

Love Your Hoek and start earning rewards!


Check your card balance below to see how many points you have earned so far! 
Simply enter your “I Love My Hoek” or “Friends of Franschhoek” card number below:

Sign up for your Friends of Franschhoek / I Love my Hoek card below:

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

I Love My Hoek / Friends of Franschhoek

Terms and Conditions of use for cardholders

Note: in these and other related Terms and Conditions, the phrases “I Love My Hoek card”, “Friends of Franschhoek card” and “abuzz card” refer to the same product.

How to obtain your I Love My Hoek card

  • Cards are provided to participating outlets from Franschhoek Wine Valley. For a full list of participating outlets and the rewards offered, please refer to one of the following: I Love My Hoek email newsletter; or
  • To acquire a card, simply request at the Point of Sale of the participating outlet. You will be asked your name, surname, email address and cell phone number, and will be issued with your card immediately.
  • Cards are free.

Earning Rewards

  • As soon as a card is issued, cardholders can start earning and redeeming rewards. I Love My Hoek is a web-based programme, therefore rewards are immediately loaded onto your account.

Redeeming Rewards

  • Each time you present your card at one of the participating outlets, you may redeem any rewards you have already accumulated. You may pay for some or all of your purchase with your accumulated rewards, or choose to continue to accumulate rewards.

Continuity and Provision of Service

  • I Love My Hoek is a web-based service, and as such is subject to the provision of an internet connection and signal by the internet and telecommunication service providers.
  • abuzz will not be held responsible for any 3rd party loss (temporary or permanent) in telecommunications service which may affect the availability of the service.

Card security / Loss of card

  • The card issued to you is your responsibility, and it should be kept in a secure place. Please be vigilant to either remember or keep a copy of your 16-digit account number (on the back of the card). Remember, your account number is encoded on the card, and, just like a credit card, those with criminal intent may be able to fraudulently use your account details to redeem your hard-earned rewards.
  • If you lose your card, please notify abuzz immediately on We will freeze the account from the time we receive the notification, and will issue you with a replacement card, with your frozen rewards re-activated on the new card. abuzz retain the right to charge R10 for the re-issue of a card. abuzz shall not be responsible for the re-imbursement of any rewards redeemed fraudulently.
  • NB – any replacement cards will be issued with a new account number.

Replacement card

  • If your card becomes so badly worn through over-use, we can issue you a replacement one. Contact abuzz on and we will provide a new card, transferring your rewards. abuzz retain the right to charge R10 for the re-issue of a card.
  • NB – any replacement cards will be issued with a new account number.

Balance enquiry

  • For balance enquiries, simply request a balance enquiry at any I Love My Hoek participating outlet or use the online facility on this page.

Expiry of rewards

  • I Love My Hoek rewards have an expiry of 12 months from the date that they are issued.

Cost of usage

  • With the exception of the initial R10 cost of the card, cardholders are not charged for the use of any part of the abuzz / I Love My Hoek programme. abuzz request that we are informed of any person or business attempting to, or seemingly attempting to fraudulently charge for other services associated specifically with the I Love My Hoek smart card system. This does not include any promotional material or merchandise from Franschhoek Wine Valley or abuzz.


  • By purchasing your I Love My Hoek card, you have accepted the terms and conditions associated with the programme, which includes receiving the monthly email newsletter. If you do not wish to receive the newsletter, please send an email to with “unsubscribe” in the subject line.
  • NB – the unsubscribe request must be sent from the email address which you provided when you registered for your card. Failure to do so may result in an unsuccessful unsubscription from the newsletter delivery.
  • From time to time, abuzz may include hyperlinks to third-party content, advertising or websites. You acknowledge and agree that abuzz is not responsible for and does not endorse any advertising, products or resource available from such resources or websites.

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861