Franschhoek Wine Valley

National Rural Tourism Strategy unveiled

South African Minister of Tourism, Marthinus van Schalkwyk, has launched the National Rural Tourism Strategy.

The strategy illustrates the National Department of Tourism’s commitment to the development of rural economies in general and rural tourism in particular.

“The strategy can greatly contribute to the alleviation of pressure in areas that are often characterised by poverty and underdevelopment,” he said.

The main problem areas that are hampering rural tourism development have been identified.

•    Tourism has been inadequately resourced and funded in rural areas.
•    A number of key rural tourist attractions are located in rural areas and are not receiving the benefits stemming from the tourism industry.
•    The limited involvement of local communities serves as a major constraint in developing tourism in rural areas.

To address these challenges, the strategy aims to facilitate the co-ordination of rural tourism development initiatives among relevant stakeholders; create an enabling environment for rural tourism development to stimulate job creation; and identify and recommend strategic areas/nodes for tourism development in rural areas within the sector.

To access the full article, please visit the Southern African Tourism Update website.

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861