Franschhoek Wine Valley

Allée Bleue Bistro

It is the allure of the colour Blue…the colour of boundless distance and open skies…of meditation and tranquility…of sapphire crystals and ocean depths. It’s the grandeur of fascinating blue planet upon which we play…the mystery of life and the magic of priceless moments. It’s the spirit of the blue eucaluptys trees which welcome guests of the estate with cathedral-like importance…and the hundreds of turquoise hydrangeas standing guard at the farm’s werf’s imposing and historic entrance.

Simply put, Alleé Bleue is a metaphor for the majesty of life…a place where there is an appreciation for what is truly important…and where the meaning of “real” is ultimately understood. Most ingredients on our menu are sourced from local, organic producers. And every meal is prepared using fresh food directly from the fertile gardens from our farm. So when you sit down to enjoy our offerings, you can be assured that you will receive only the best quality and most authentic tastes available.

Alleé Bleue also marks a return of vineyards to the Estate, after more than 100 year absence as a part of the legacy of wine production. With the Bisto’s opening in November 2003, this legacy was brought back to the farm. Under the label “Alleé Bleue”, the farm’s wines have won several awards including a Double Gold for the Alleé Bleue Pinotage 2002. Since 2000, 30 ha’s of Pinotage, Shiraz, Semillon, Chardonnay and Cabernet Sauvignon have been planted and new vines continue to be added in order to extend the range.

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Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861



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