Franschhoek Wine Valley

Franschhoek Flowers

A small floristry shop in the heart of Franschhoek, Franschhoek Flowers is owned and operated by Estee Kershoff – previously an editor at Conde Nast House & Garden.

Undeniably influenced by its spectacular location amidst towering blue mountains and the budding orchards and vineyards of the South African Winelands, Franschhoek Flowers peddles a wide selection of locally-farmed and imported flowers, including many of the indigenous fynbos and protea species endemic to the region. With a focus on the plant material used, each arrangement or botanical installation highlights the natural splendor of flower and foliage, accentuating its shape, colour and texture. This translates to a natural, uncomplicated style that is sometimes minimalist in its execution and other times wonderfully abundant.

‘Our small shop is home to innovative floristry that pushes the boundaries with novel combinations and colour pairings, whilst celebrating some of the classics. For this, we draw inspiration from our surrounds to create arrangements and installations that complement – not compete with – its setting and closely follow the seasons,’ notes Estee.

In addition to the fresh cut flowers on offer, the shop also stocks an assortment of plants, as well as a stylishly curated selection of homeware, books, botanical prints and gardenelia – all handpicked by Estee to showcase some top local creative talent.

Franschhoek Flowers offers free floral consultations for events and weddings, and free delivery in Franschhoek.

Start Exploring

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday – Friday: 08h00 – 17h00
Saturday: 09h00 – 17h00
Sunday’s: 09h00 – 16h00

Contact Details
+27(0) 21 876 2861