Franschhoek Wine Valley

Join Backsberg Wine Club for Special Offers and Personal Wine Choices

Backsberg Estate Cellars, the home of Cape wineland hospitality, is inviting wine-lovers to join its own Wine Club for special offers and exclusive member-only events. What’s more, people signing up to the Backsberg Wine Club before 1 June can stand a chance to win a hamper of Backsberg wine and brandy to the value of R2 500 specially selected by our Cellarmaster.

As a wine club member you will be the first to be alerted to Backsberg’s wine specials including opportunities to purchase rare vintage wines. Members will receive exclusive invitations to special tastings, harvest functions and other activities aimed at involving members in the world of wine and Backsberg’s 100 year-old legacy at our pristine wine farm in Simondium between Paarl and Franschhoek.

Other features include:

  • No joining fee and an automatic 10% discount on all wine purchases
  • Four shipments of 6-12 bottles of wine specially selected by our cellarmaster
  • Complimentary wine tastings at Backsberg Estate Cellars
  • Regular news and industry insights updates from the Back family
  • Access to wines that are only available to members of the Backsberg Wine Club

As an added touch, after their first year of membership people in the club will have a tree planted in their name on Backsberg Estate Cellars, which has become famous for being South Africa’s first carbon neutral wine farm.

So, what’s there not to like. Get clubbing…..

Join here

backsberg 1


Start Exploring

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861