A new look for Franschhoek Wine Valley
We are very excited to be introducing a new destination logo for the Franschhoek Wine Valley. We proudly launched our new logo at our AGM on Thursday, the 20th of November at Leopard’s Leap Family Vineyards. The new logo will be used across all of our marketing collateral and online platforms.
Drawing on the Franschhoek valley’s history and heritage, quality and style, and the fact that it is an all-round desirable lifestyle destination offering food and wine, natural beauty and diverse cultures; we believe that the new logo is a strong visual representation of what is ‘quintessentially’ Franschhoek. The new logo embraces all the qualities represented by the guardian of our valley, the ‘Lady of the Monument’.
We're currently running a small competition on our Facebook page and since blog readers are already in-the-know, make sure you head over to the page and comment to stand a chance to win a case of Franschhoek MCC.
At the Annual General Meeting held on the 20th of November we fully introduced our new, Franschhoek Wine Valley blog, social media strategy progress and the latest tourism trends.
Franschhoek Wine Valley blog
You should all know by now that we have launched a brand new blog (http://blog.franschhoek.org.za/blog). We love the new look and feel, and hope that you do too! Keep checking the blog for updates and send us your stories of our valley to share with the world.
Social media is now one of the greatest influencers in people’s travel decisions as the recommendations of friends and followers are more valued than ever before. We are working hard to grow Franschhoek’s online community and invite you to join the conversation. Share your stories and your tips on the best experiences in our valley using the hash-tag #franscHHoek (with a double capital H) across all social media platforms. Our new blog features all social media posts using this hash-tag, take a look at our social page and follow the conversation.
The latest tourism trends
The annual WTM Global Trends Report, produced in association with Euromonitor International, is always a highlight on the travel and tourism calendar. A few take-outs from this year’s report include:
Global travel and tourism continues to prosper despite the global economic slowdown, with travellers determined to explore their world in an increasingly experiential manner.
Mobile technology is transforming the tourism landscape in terms of bookings, customer service and consumer behaviour.
Wearable electronics, like Sony SmartWatch and Google Glass, will become an important tool for travelers, allowing them to stay connected and make bookings as they travel.
Wi-Fi is considered a basic human right and establishments that embrace alternative distribution methods like bookings via social media and platforms like Airbnb will grow in popularity.
Social media users across the globe increased by 18% in 2013 (eMarketer). Last year Facebook revealed that 350million photos were uploaded daily, while Instagram had 58million daily uploads and WhatsApp had 400million images a day.
Cycling is overtaking golf as the strongest contender for the leisure time of middle-aged men. Cycling tourists are lucrative, spending an average of 20% more than the average overnight traveller (Travel Oregon). Providing alternatives to extreme cycling where appropriate, like comfort bikes, is appealing to the older active explorer market.
There has been a growing demand for low-cost, high-value and creative accommodation options post the economic crisis. Poshtels are design-led hostels and they are gaining popularity amongst the cost-conscious, but style-seeking consumer.
Design tourism is on the rise, as well as the new ‘creative-conscious’ type of traveller.
The peer-to-peer trend has taken the world by storm with consumers searching for value for money combined with more memorable and authentic experiences like in-home meals, cooking lessons and guided tours around foodie hotspots. Eating the local food of a country, ideally in the company of locals, is considered one of the best ways to discover a place.
Africa is tipped to become the surfing capital of the world, its beautiful and expansive coastlines and ease of access to good waves are attracting more and more youthful, sporty travellers.
You can download the full report here.
Events this quarter
29-30 November: Franschhoek Cap Classique & Champagne Festival 'The Magic of Bubbles', presented by MasterCard
30 November: Jazz at L’Ermitage Chateau & Villas
1-16 December: Festive Franschhoek (#festivefranscHHoek)
7 December: The Market at Val de Vie
28 December: Jazz at L’Ermitage Chateau & Villas
Board members, from left to right:
Raymond Ndlovu, Susan Huxter, Reg Lascaris, Linda Coltart, Arthur McWilliam Smith, Jenny Prinsloo, Alastair Wood