Franschhoek Wine Valley

Tourism Top of Mind for Franschhoek Service Providers

The Franschhoek Wine Valley certainly packs a punch when it comes to tourism service delivery. Not only is the region regarded as one of the country’s leading wine producing areas as well as SA’s Culinary Capital, but tourism is also key in their continued efforts to stay ahead of the game and strive for what they believe in.

The passion and dedication of some of Franschhoek’s members were recently recognized at two leading industry events, reaffirming the valley as one of the country’s leading tourism destinations.

In September delegates from around the country came together for the annual Wine & Food Tourism Conference in Stellenbosch, which was also the venue for the inaugural Wine & Food Tourism Conference Awards. The awards, which took place on the closing date of the conference, honoured nine of SA’s top wine and food tourism service providers. The winners (aka honourees) were selected from Stellenbosch, Paarl, Franschhoek, the Overberg, the West Coast and Karoo, and included a mix of well-established favourites and hidden gems. The deserving recipients were selected for having created outstanding and positively memorable tourist experiences, and in doing so were an inspirations to others in the industry.

The awards consisted of three categories, and in each of these categories the best of three contenders were acknowledged as honoureers. Leeu Collection was named as one of the honourees in the Service Excellence category, with La Motte securing a position as one of three in The Authentic South African Experience category.

Leeu Estates


La Motte Harvest Experience

Prior to the Wine & Food Tourism Conference the winners of this year’s Lilizela Tourism Awards were announced a special gala event on 13 September. Regarded as South Africa’s premier Travel and Tourism Awards, its aim is to recognise and reward tourism players and businesses who work passionately and with pride to deliver a world-class product and service, and whose delivery grows the country’s global destination competitiveness. Franschhoek shone at these awards with Ashbourne House announced as the winner in the Best 4 Star Guest House in the Western Cape for 2019.

Ashbourne House

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861