Franschhoek Wine Valley

Unwind in style at the Paserene Open Day

Are you ready for an entertaining Saturday in the Franschhoek Wine Valley for the whole family? Unwind in style at the annual Paserene Open Day, hosted at the Paserene tasting lounge, the newest addition to the Franschhoek Wine Route on the 17th November.

Festival goers can expect live music from the acoustic band, Mack and Miller, Paserene and Shiner wines for tasting and sale throughout the day, and fun children’s activities to keep the little ones entertained. Whether you wish to relax on the green lawns or take a tractor ride through the vineyards, there will be something for everybody. Special purchase offers and sought-after older vintages of Paserene wines will be on sale. A delicious food stand will be selling items hot off the coals and will cater for both children and adults.

Vertical tastings of the award-winning Paserene wines with Martin Smith, winemaker and co-owner, will be offered at 13h00 and 15h00 on the day. Tasters can expect Paserene wines from the very first vintage, as well as the 5 star Platter Wine Guide Paserene Chardonnay 2015, and various vintages of both Paserene Marathon and Paserene Union. The tasting is limited to 12 people per session, so pre-purchasing is recommended.

Children will be entertained with traditional South African ‘farm games’ such as apple bobbing, egg and spoon races, sack jumping and horse-shoe toss, and of course tractor rides through the vineyards every half an hour. Children under 18 enter free of charge.

Paserene Open Day takes place from 12h00 till 17h00. Tickets cost R200 per person and include wine tastings, a glass of Shiner red or white wine, live music, tractor tours, children’s entertainment and a Paserene wine glass to take home. Vertical tasting tickets cost R350, and include entry to the day. Tickets are available at For more information visit the Paserene Open Day event page on Facebook @Paserene.

Paserene is a small family operated winery owned by Martin Smith and Ndabe Mareda with the sole purpose of producing highest-end luxury wines. Great care was given to ensure that the wines produced, and artwork on the labels, are truly authentic to ensure its “sense of place and people” and a lasting legacy for many years to come. The name Paserene comes from the Latin word Passeriformes, the order of “traveling and free” birds containing swifts and swallows. 

For more information visit or engage with us on Instagram @Paserene or Facebook

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861