Franschhoek Wine Valley

The Franschhoek Beer Co.

Since the first French Huguenot settlers planted their vines in the fertile Franschhoek Valley more than 300 years ago, the region has become world renowned for food & wine of the highest standard. It is a region that punches well above its weight on a global scale, uncompromising when it comes to great produce, creativity and setting the standard for living well. It is this philosophy that has inspired the birth of The Franschhoek Beer Co. and the desperate need to have the best beer in the world available right her in our own backyard.

Founded by Scottish businessman and Franschhoek resident Alex McComack and partnered by renowned chef Reuben Riffel and American businessman Frank Rodriguez (also a Franschhoek resident), the team has spent two years travelling the world for inspiration, experimenting with different recipes and ingredients and applying their collective skill and passion to develop a range if beers that are truly worthy of the world class standards the Franschhoek Valley sets for products from this origin. Our handcrafted beers are made by our dedicated brewmaster, Olaf Morgenroth, with the purest Franschhoek mountain spring water and the quality imported malt and hops we can lay our hands on to ensure a superior quality beer that can be appreciated and enjoyed by people all over the world. Made from only natural ingredients, our beers are naturally carbonated and not bottle conditioned. Our specialized equipment, imported from Italy, ensures that the superior taste of every handcrafted bottle of beer remains consistent. Neve cutting corners, never compromising, never saying good enough, our exacting standards and deep commitment to exceptional quality are reflected in the elegant packaging and sophisticated branding of our beers – delivering standout in the category.


Start Exploring

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861