Franschhoek Wine Valley

Peacock Blue – Men’s Clothing Store

Peacock Blue is smart, bold, colourful and is a must visit, situated in the heart of the Franschhoek village and now also in the heart of Cape Town in the Cape Quatre.  Beautifully designed shelves are filled with the most cutting edge brands from across the world – Scotch and Soda from Amsterdam, Goliath and Deacon from Australia and South Africa’s Polo and Pringle. It also stocks one of South Africa’s most forward thinking fashion brands 46664 apparel (the brand donates part of every sale to the Mandela foundation) .

The owners Cape Town based Londoners have also created their unique Peacock Blue brand linen range which utilizes their years of experience in menswear by combining an excellent attention to detail along with outstanding tailoring. The range is mainly linen shirts, trousers and jackets with a real difference and very colourful shorts. Visit the shop to find everything from jeans to swimsuits and shorts, jackets to sweaters and dress shirts to chinos all carefully hand selected for a vibey European flare and style.

Start Exploring

Franschhoek Wine Valley exists to:

  • Develop and implement marketing plans to profile the Franschhoek Wine Valley
  • Arrange and advertise events that support the Franschhoek Wine Valley brand image and which encourage visitors to the Valley
  • Represent the business interests of our members to the Stellenbosch Municipality
  • Aggregate the combined buying power of our members to leverage economy of scale benefits from service providers
  • Coordinate free advisory services and discussion forums to support our member’s businesses

Our Accolades

  • TripAdvisor’s Travellers’ Choice Awards 2020 - Top 25 Emerging Worldwide Destinations (15th position).
  • Tripadvisor Traveller's Choice Destination Winner 2012, 2013, 2014 & 2015
  • Most Memorable Wine Route 2014, 2013 & 2012
  • Service Excellence Award - 2015
  • Best Tourism Event 2015 - Franschhoek Bastille Festival
  • Best Local Tourism Authority Information service 2013 & 2012

Tourism Levy

Certain establishments in Franschhoek may levy visitors with voluntary contributions towards the running of the FWV and to support local charities. Should visitors not wish to contribute to these causes, please indicate this to the relevant merchant.


Maintenance & validity of all business operating permits, licences and registration certificates are the responsibility of the business owner. Franschhoek Wine Valley takes no responsibility for the renewal of the required legal business operating documentation.


Contact Us

Franschhoek Wine Valley

Physical Address
62 Huguenot Road

Office hours
Monday: 09h00 – 12h00
Tuesday to Friday: 09h00 – 16h00
Saturday: 09h00 – 13h00
Sunday: closed

Contact Details
+27(0) 21 876 2861